Third Party Usage Guidelines for Ambu Logos

Ambu's trademarks, logos, design marks and artwork ( Ambu trade IP ) are valuable assets that Ambu needs to protect. Accordingly, we ask that you follow these guidelines with respect to Ambu logos. Remember that you are generally not able to use Ambu logos unless you are specifically licensed or authorized to use them. Third parties expressly licensed or authorized to use Ambu’s logos must not alter or modify them in any way. Make sure to use Ambu approved artwork and refer to the appropriate identity guidelines provided by Ambu.

If you wish to use an Ambu logo please get in touch with your regular Ambu contact. If you do not have a regular contact, please forward the following to

  • A written summary setting forth: (a) your name and your company's name; (b) contact information including phone number, fax number, email address and mailing address; (c) the specific Ambu logo that you wish to use; (d) background information on your company, detailing any relationship with Ambu; (e) the names of any Ambu contacts; (f) a description of your proposed use of the logo, including why you want to use the logo, where the logo would appear, the duration and geographical extent of the proposed use, how the logo would be displayed relative to your corporate name and logo, and whether the Ambu logo would be one of various logos appearing; (g) a description of Ambu's involvement in any program or project in association with which you propose to use the Ambu logo; and (h) any previous correspondence you have had with Ambu regarding this logo request. 
  • A mock-up or sample drawing showing your proposed use.

Following submission, Ambu will evaluate the request and contact you if additional information is necessary. You will then be notified whether the request is approved. The normal turnaround time for such requests is one week. If approval is granted, you will be sent formal written authorization to use the logo, electronic artwork and usage guidelines where appropriate.